bmwalpina.com
A vulnerability disclosure policy (VDP), also referred to as a responsible disclosure policy, describes how an organization will handle reports of vulnerabilities submitted by ethical hackers. A VDP must thus be easily identifiable via a simple way, a security.txt notice.
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<head>
<title>BMW ALPINA Journey | EN</title>
<link rel="icon" type="image/svg+xml" href="data/img/favicon.svg" />
<meta name="description" content="Elevating journeys with BMW ALPINA" />
<link rel="canonical" href="https://www.bmw-alpina.com/index-en.html" />
<link rel="alternate" hreflang="x-default" href="https://www.bmw-alpina.com/index-en.html" />
<link rel="alternate" hreflang="de" href="https://www.bmw-alpina.com/index-de.html" />
<meta property="og:type" content="website" />
<meta property="og:title" content="BMW ALPINA Journey" />
<meta property="og:description" content="Elevating journeys with BMW ALPINA" />
<meta property="og:locale" content="en_US" />
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/* Global styles */
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.dialog__section h4,
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sans-serif;
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margin: 0 0 0.25rem;
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box-shadow: 0 0 0 2px white;
}
.header__social a:hover img,
.header__social a:focus-visible img {
transform: none;
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margin-inline-start: 330px;
}
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/* Desktop */
@media (min-width: 1024px) {
.stage {
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}
.stage__logo {
width: 80px;
height: 80px;
margin-block-end: 160px;
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.stage__wordmark {
height: 20px;
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.headline-module__headline {
font-size: 4.75rem;
}
.headline-module__headline--left {
margin-inline-end: 440px;
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</style>
</head>
<body class="container">
<header class="header">
<div class="header__content">
<nav class="header__language-switcher">
<a href="index-en.html" class="header__language-link header__language-link--active">EN</a>
<a href="index-de.html" class="header__language-link">DE</a>
</nav>
<div class="header__social">
<a href="https://www.instagram.com/bmwalpina.official/" target="_blank" rel="noopener noreferrer">
<img src="data/img/icon-instagram.svg" alt="Instagram" height="24" width="24" />
</a>
</div>
</div>
</header>
<main>
<div class="stage">
<img class="stage__logo" src="data/img/logo.svg" alt="ALPINA Logo" width="120" height="120" />
<img class="stage__wordmark" src="data/img/wordmark-alpina-white.svg" alt="BMW ALPINA Journey" />
<a class="stage__button" href="https://bmw-alpina.elaine-asp.de/go/s5ubpatbr1wfv2dv9i7n43caor5ua8y7lpf4sossc1ko"
target="_blank" rel="noopener noreferrer">
<span>Join the journey</span>
<img src="data/img/icon-arrow-right.svg" alt="Right Arrow" height="18" width="18" />
</a>
</div>
<div class="content-wrapper">
<!--
<div class="headline-module">
<h2 class="headline-module__headline headline-module__headline--left">
Elevating
</h2>
<h2 class="headline-module__headline headline-module__headline--right">
Journeys
</h2>
</div>
-->
<div class="text">
<div class="text__content">
<p class="text__paragraph">Elevating Journeys</p>
<p class="text__paragraph">
In the shadows of the Alps,<br />
a new chapter begins.
</p>
<p class="text__paragraph">
Guided by our heritage,<br />
we focus on speed, not sport.
</p>
<p class="text__paragraph">
We find beauty in sophistication<br />
and create automobiles that master<br />
both performance and comfort.
</p>
<p class="text__paragraph">
For the discerning few.<br />
Who drive far, travel fast<br />
and seek the exceptional.
</p>
</div>
<div class="text__footer">
<img class="text__wordmark" src="data/img/wordmark-alpina-white.svg" alt="BMW ALPINA Journey"
loading="lazy" />
</div>
</div>
</div>
</main>
<footer>
<div class="footer">
<div class="footer__links">
<button type="button" data-dialog-key="legal">Legal Notice</button>
<button type="button" data-dialog-key="privacy">Privacy Policy</button>
<button type="button" data-dialog-key="impressum">Imprint</button>
</div>
</div>
</footer>
<dialog id="footer-dialog" aria-labelledby="footer-dialog-title">
<div class="dialog__inner">
<div class="dialog__header">
<h3 id="footer-dialog-title" class="dialog__title">Legal Notice</h3>
<button type="button" class="dialog__close" data-dialog-close aria-label="Close">
×
</button>
</div>
<div class="dialog__content" data-dialog-body></div>
</div>
</dialog>
<template id="dialog-template-legal">
<div class="dialog__section">
<p>
Thank you for visiting our website. BMW ALPINA appreciates your interest in the company and its products and
services.
</p>
</div>
<div class="dialog__section">
<h4>Alternative Dispute Resolution.</h4>
<p>
BMW AG is not required to and will not participate in dispute resolution procedures before a consumer
conciliation body within the meaning of the German Consumer Dispute Resolution Act (VSBG).
</p>
</div>
<div class="dialog__section">
<h4>Interpretation.</h4>
<p>
Compliance with applicable laws is firmly anchored in the BMW Group's corporate governance. Where reference is
made to BMW Group or any BMW Group company such reference implies compliance of such company with all laws
applicable to it and nothing should be interpreted to the contrary.
</p>
</div>
<div class="dialog__section">
<h4>Fuel consumption and CO2 emission guidelines.</h4>
<p>
Further details of the official fuel consumption figures and official specific CO2 emissions for new motor
vehicles can be consulted in 'Guidelines on fuel consumption and CO2 emissions for new motor vehicles', which is
available at all retail outlets as well as from DAT Deutsche Automobil Treuhand GmbH, Helmut-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen, Germany and online at <a href="http://www.dat.de/leitfaden/LeitfadenCO2.pdf"
target="_blank">http://www.dat.de/leitfaden/LeitfadenCO2.pdf</a>.
</p>
</div>
<div class="dialog__section">
<h4>Declaration of conformity.</h4>
<p>
Hereby, BMW AG declares that the radio equipment in all of its motor vehicles is in compliance with Directive
2014/53/EU. For EU declarations of conformity of the manufacturers of each type of radio equipment, please refer
to the Supplementary Owner´s Handbook "Declaration of Conformity" or the Integrated Owner´s Handbook in the
vehicle, respectively. All external hyperlinks and information included were valid at the time of publication;
BMW AG provides updated information at <a href="http://www.bmwgroup.com/conformity"
target="_blank">http://www.bmwgroup.com/conformity</a>.
</p>
</div>
<div class="dialog__section">
<h4>Copyright.</h4>
<p>
© Copyright BMW AG, Munich, Germany. All rights reserved. The text, images, graphics, sound files, animation
files, video files, and their arrangement on the BMW Group website are all subject to copyright and other
intellectual property protection. These objects may not be copied for commercial use or distribution, nor may
these objects be modified or reposted to other sites. Some BMW websites may contain images whose copyrights are
attributable to third parties.
</p>
</div>
<div class="dialog__section">
<h4>Trademarks.</h4>
<p>
Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW AG, including
marks, model names, logos, and emblems.
</p>
</div>
<div class="dialog__section">
<h4>Warranties, liability.</h4>
<p>
The information on these websites is provided "as is" and without warranty of any kind, expressed or implied,
including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or
non-infringement of third party rights. While the information provided is believed to be accurate, it may
include errors or inaccuracies. In no event shall BMW AG be liable to any person for any special, indirect or
consequential damages relating to this material, unless caused by gross negligence or intentional misconduct.
BMW AG is not responsible for the contents of websites that are maintained by third parties and therefore waives
its liability for any links from this website to other websites.
</p>
</div>
<div class="dialog__section">
<h4>Licences.</h4>
<p>
The BMW Group has sought to achieve an innovative and informative website. However, you also need to understand
that the BMW Group must protect its intellectual property, including its patents, trademarks, and copyrights.
Accordingly, please appreciate that no license to use the intellectual property of BMW Group companies or the
intellectual property of third parties has been granted by this website.
</p>
</div>
<div class="dialog__section">
<h4>Responsible for the content of this website:</h4>
<p>
BMW AG<br />
Petuelring 130<br />
D-80809 München
</p>
</div>
</template>
<template id="dialog-template-privacy">
<div class="dialog__section">
<p>
The high standards you expect from our products and services are our guidelines for handling your data. Our aim
is to create and maintain the basis for a trusting business relationship with our customers and prospects. The
confidentiality and integrity of your personal data is top priority for us.
</p>
</div>
<div class="dialog__section">
<h4>Which entity is responsible for data processing?</h4>
<p>
Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich, domicile and court of registry:
Munich HRB 42243 (hereinafter "BMW"), is the provider of the website www.bmwalpina.com and responsible for data
processing in connection with the use of the website.
</p>
</div>
<div class="dialog__section">
<h4>Which data provided by you do we process and what do we use it for?</h4>
<p>
Unless stated otherwise in detail in the relevant sections of the website, personal data generated from the use
of our website www.bmwalpina.com is processed as follows:
</p>
</div>
<div class="dialog__section">
<h4>Customer Contact (Art 6 (1) lit. b) GDPR)</h4>
<p>
BMW utilizes your personal data for communication in the context of contract execution (e.g., participation in
events, booking test drives) or for addressing a request you have made (e.g., inquiries). We will contact you
without separate consent, for instance, in writing, by phone, via messaging services, or by email, depending on
the contact details you have provided.
</p>
<p>
We may also reach out to you in carefully considered cases with promotional communications (e.g., sending
invitations), provided that the data protection legal requirements are met and you have not objected to the use
of your data for promotional purposes.
</p>
<p>
BMW processes your personal data, which you have provided or which we have collected during our interactions
with you, on this basis to further optimize your BMW Alpina experience, for example, to respond to your
inquiries as effectively as possible or to clearly identify you during your contact with us.
</p>
</div>
<div class="dialog__section">
<h4>Newsletter subscription with prior consent (Art. 6 (1) lit. a) GDPR)</h4>
<p>
If you subscribe to our newsletter, we will use the information you provide to send you the newsletter you are
interested in. You may withdraw your consent to receive our newsletter at any time. Further details on data
processing and contact information for withdrawing consent can be found in the declaration of consent for the
respective newsletter.
</p>
</div>
<div class="dialog__section">
<h4>Compliance with legal obligations to which BMW is subject (Art. 6 (1) lit. c) GDPR)</h4>
<p>
In addition, we also process personal data wherever there is a legal obligation to do so – for example, where
necessary to enable operation of IT systems, including the following activities:
</p>
<ul>
<li>backup and recovery of data processed in IT systems,</li>
<li>logging and monitoring of transactions to verify proper functioning of IT systems,</li>
<li>detection and prevention of unauthorised access to personal data,</li>
<li>incident and problem management for troubleshooting IT systems.</li>
</ul>
<p>
BMW is subject to a wide range of additional legal obligations. To comply with these obligations, we process
your data to the required extent and, if necessary, submit it to the responsible authorities in accordance with
legal reporting requirements.
</p>
</div>
<div class="dialog__section">
<h4>How long do we store your data?</h4>
<p>
We store your personal data only as long as required for the intended purpose. If data is processed for multiple
purposes, it will be deleted or only stored in a form that cannot be directly traced back to you, as soon as no
longer needed for the final specified purpose.
</p>
</div>
<div class="dialog__section">
<h4>How do we store your data?</h4>
<p>
We utilise state-of-the-art technology to store your data. The following safeguards are used, for example, to
protect your personal data from misuse or any form of unauthorised processing:
</p>
<ul>
<li>Access to personal data is restricted to a limited number of authorised persons for the stated purposes.
</li>
<li>The data collected is only transmitted in encrypted form.</li>
<li>Sensitive data is also only stored in encrypted form.</li>
<li>The IT systems used for processing data are technically isolated from other systems to prevent unauthorised
access and hacking.</li>
<li>Access to these IT systems is constantly monitored to detect and prevent misuse in the early stages.</li>
</ul>
</div>
<div class="dialog__section">
<h4>Whom do we share data with and how do we protect you?</h4>
<p>
BMW is a global company. If necessary to process your request, your information will be forwarded to the
national sales company in your home country, for example. We also use contracted service providers who prefer to
process data within the European Union.
</p>
<p>
If data is processed in countries outside the European Union, BMW uses EU Standard Contracts, with appropriate
technical and organisational measures, to ensure that your personal data is processed in accordance with
European data protection standards. If you wish to view the specific safeguards for the transfer of data to
other countries, please contact us through one of the communication channels listed below.
</p>
<p>
The European Union has already established a comparable level of data protection for certain countries outside
the EU, such as Canada and Switzerland. Since the level of data protection is comparable, data transmission to
these countries does not require special approval or agreement.
</p>
</div>
<div class="dialog__section">
<h4>Contact details, rights of the data subject and your right to complain to a supervisory authority.</h4>
<p>
If you have any questions relating to our use of your personal data, we recommend that you contact the company's
Data Protection Officer:
</p>
<p>
BMW AG<br />
Data Protection Officer<br />
Petuelring 130<br />
80788 München<br />
<a href="mailto:datenschutz@bmw.de">datenschutz@bmw.de</a>
</p>
</div>
<div class="dialog__section">
<h4>Rights of the data subject.</h4>
<p>
As the party affected by the processing of your data, you may claim certain rights under the GDPR and other
relevant data protection regulations. Under the GDPR, you are entitled to claim the following specific rights
vis-à-vis BMW as the data subject:
</p>
</div>
<div class="dialog__section">
<h4>Right of access by the data subject (Art. 15 GDPR):</h4>
<p>
You have the right to request information on the data we hold about you from us at any time. This information
includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the
source of the data if not collected directly from you, and, if applicable, the recipients with whom we have
shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies,
we reserve the right to charge you for these copies.
</p>
</div>
<div class="dialog__section">
<h4>Right to rectification (Art. 16 GDPR):</h4>
<p>
You have the right to request that we rectify inaccurate data relating to you. We will take appropriate steps to
keep the data we store and process on an ongoing basis accurate, complete and current, based on the most
up-to-date information available.
</p>
</div>
<div class="dialog__section">
<h4>Right to erasure (Art. 17 GDPR):</h4>
<p>
You have the right to request that we erase your data, as long as the legal requirements for this are satisfied.
This may be the case under Art. 17 GDPR if
</p>
<ul>
<li>the data is no longer required for the purposes for which it was collected or otherwise processed;</li>
<li>you withdraw the consent on which data processing is based, and there is no other legal basis for
processing;</li>
<li>you lodge an objection to the processing of your data and there are no legitimate reasons for processing, or
you object to data processing for direct marketing purposes;</li>
<li>the data was processed unlawfully,</li>
</ul>
<p>
and provided that processing is not required
</p>
<ul>
<li>to ensure compliance with a legal obligation that requires us to process your data</li>
<li>especially with regard to statutory retention periods;</li>
<li>to establish, exercise or defend legal claims.</li>
</ul>
</div>
<div class="dialog__section">
<h4>Right to restriction of processing (Art. 18 GDPR):</h4>
<p>
You have the right to request that we restrict processing of your data if
</p>
<ul>
<li>you dispute the accuracy of the data – in which case processing may be restricted during the time it takes
to verify the accuracy of the data;</li>
<li>processing is unlawful, and you reject erasure of your data, requesting that its usage be restricted
instead;</li>
<li>we no longer need your data, but you need it to establish, exercise or defend your rights;</li>
<li>you have lodged an objection to its processing, as long as it is not certain that our legitimate reasons
outweigh yours.</li>
</ul>
</div>
<div class="dialog__section">
<h4>Right to data portability (Art. 20 GDPR):</h4>
<p>
You have the right to request that we transfer your data – if technically possible – to another responsible
party. However, you may only enforce this right if data processing is based on your consent or is necessary for
the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data
directly to another responsible party specified by you.
</p>
</div>
<div class="dialog__section">
<h4>Right to object (Art. 21 GDPR):</h4>
<p>
You have the right to object to the processing of your data at any time for reasons that arise from your
particular situation, as long as data processing is based on your consent, on our legitimate interests or those
of a third party. In this case, we will cease to process your data. This does not apply if we can show that
there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for
the establishment, exercise or defence of legal claims.
</p>
</div>
<div class="dialog__section">
<h4>Time limits for compliance with the rights of the data subject.</h4>
<p>
We make every effort to comply with all requests within 30 days. However, this period may be extended for
reasons relating to the specific right or complexity of your request.
</p>
</div>
<div class="dialog__section">
<h4>Restriction of information for compliance with the rights of the data subject.</h4>
<p>
In certain situations, we may be unable to provide you with information about all your data, due to legal
requirements. If we are unable to fulfil your request for information in such a case, we will notify you of the
reasons.
</p>
</div>
<div class="dialog__section">
<h4>Complaint to supervisory authorities.</h4>
<p>
BMW AG takes your concerns and rights very seriously. However, if you believe that we have not responded in an
appropriate manner to your complaints or concerns, you have the right to lodge a complaint with your local data
protection authority.
</p>
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<p>
This Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80809 München).<br />
Contact: <a href="mailto:bmw-alpina-imprint@bmwgroup.com">bmw-alpina-imprint@bmwgroup.com</a><br />
Phone: +49 89 382-0<br />
Monday - Friday, between 8:00 AM and 5:00 PM (CET)
</p>
<p>
The legal representatives of BMW AG are the members of the Board of Management:<br />
Oliver Zipse (Chairman), Jochen Goller, Ilka Horstmeier, Walter Mertl, Nicolai Martin, Milan Nedeljković,
Joachim Post
</p>
<p>
Chairman of Supervisory Board:<br />
Nicolas Peter
</p>
<p>
Domicile and Court of Registry: München HRB 42243<br />
Value-added tax identification no.: DE129273398
</p>
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This policy crawled by Onyphe on the 2026-03-01 is sorted as securitytxt.
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